What is Visual Communication Design – VCD – all about?
This unit focuses on using visual language to communicate messages, ideas and concepts. This involves acquiring and applying design thinking skills as well as drawing skills to create messages, ideas and concepts, both visible and tangible. Students practice their ability to draw what they observe and they use visualisation drawing methods to explore their own ideas and concepts. Students develop an understanding of the importance of presentation drawings to clearly communicate their final visual communications.
Through experimentation and exploration of the relationship between design elements and design principles, students develop an understanding of how they affect the visual message and the way information and ideas are read and perceived. Students review the contextual background of visual communication through an investigation of design styles. This research introduces students to the broader context of the place and purpose of design. Students are introduced to the importance of copyright and intellectual property and the conventions for acknowledging sources of inspiration. Students follow the design process in establishing a brief, generating design ideas and refining these and present visual communications that reflect the communication needs of the brief.
This study enables students to:
- develop and apply drawing skills using a range of techniques• develop design thinking
- develop a range of skills in selecting and applying media, materials and manual and digital methods to support design processes
- apply a design process to create visual communications
- understand how key design elements, design principles, media, materials and manual and digital methods contribute to the creation of their own visual language
- develop a capacity to undertake ongoing design thinking while conceiving, communicating and presenting ideas
- understand how historical, social, cultural, environmental, legal, ethical and contemporary factors influence visual communications.
The study is made up of four units.
Unit 1: Introduction to Visual Communication
Unit 2: Applications of visual communication within design fields
Unit 3: Visual communication design practices
Unit 4: Visual communication design development, evaluation and presentation
There are no prerequisites for entry to Units 1, 2 and 3. Students must undertake Unit 3 prior to undertaking Unit 4.
Levels of Achievement
Units 1 and 2
School based assessment consisting of coursework, assessment tasks and an exam
Units 3 and 4
- Unit 3 school-assessed coursework: 25 %
- School-assessed task: 40%
- End-of-year examination: 35 %
Proposed Subject Cost
Units 1 & 2 – $75
Units 3 & 4 – $75